10 tips for successful email newsletters

The current state of the economy has small businesses watching every penny. Email newsletter marketing is one of the most cost-effective means of communicating directly with existing and potential customers. It also allows very accurate reporting on who has read your newsletter, and which content has generated the most interest. 

However, as with any type of marketing, it's important to know the ground rules of email marketing in order to maximise your return on your time and money. The 10 tips below will help you plan your newsletter content more efficiently, and stop it heading straight to the bin!

1. Have a clear objective.
   Leave your readers in no doubt what the newsletter is about, and set some goals to measure its success. 
    
    
2. Use a catchy subject line.
   Your email really needs to stand out in people's already cluttered inboxes. 
    
    
3. Use a consistent From address.
   Increase your chances against the spam filters, and let people clearly see who sent the email.
   
    
4. Engage readers quickly with interesting content.
   Hit them with it using clever and eye-catching headlines, and make them want to page down.
   
    
5. Don't make it too wordy - link to your website. 
   Use lead-in paragraphs and teasers to encourage clicks back to your website. 
   
    
6. Top 10 tips which can be read quickly and easily.
   Most people like to quickly read through lists. If you’re reading this list of top 10 tips, then you’re one of them!  
   
    
7. Link to a website-based newsletter version.
   As well as accommodating people with poor email support, you also encourage website visitors to read it.
   
    
8. Feature promotions or competitions.
   Play on people’s natural instincts to get something for free, or to save money!
   
    
9. Track email opens and link activity.
   Use this data to target people more accurately with future campaigns, or to gauge interest in particular products or services.
   
    
10. Manage your email bounces and unsubscribes.
    Remove people who don't want to know, saving money by not sending wasteful emails

 Read more detail on each of these tips on our website, and find out how you can get your own branded template from just £99, and send newsletters from just 1p per email...

Improve your online marketing techniques

The Internet is one of the most cost-effective methods of marketing your goods and services to your target audience, but like any type of marketing it requires careful planning and attention.

• Is your online marketing activity as efficient or as successful as you'd like?
   
• Are you conducting your marketing on several fronts, or depending on one or two for results?
   
• Are you accurately monitoring and measuring the results of your marketing efforts?

Take a look at K-Point's online marketing consultancy package to see if we can help you introduce new avenues to your marketing activity, or if there's anything in your existing campaigns that we may be able to help you improve.

• 10 tips for successful email newsletters
• Improve your online marketing techniques

Genersys Ireland

Genersys Ireland have had a website since it was established in 2003, but director David Cooper needed to overhaul the site with an increased emphasis on keeping the project and news content fresh.

With the increasing volumes of enquiries coming from the site, he also realised that he needed a centralised solution to manage the leads, as well as the resultant customers and their varying enquiries and needs.

* £150k of sales have been generated directly from site enquiries.

* Website traffic increased more than fourfold since January 2006.

Read the full case study...

View other case studies...

Use Google Alerts

Use Google Alerts to keep up to date on what your competitors are doing, or on other news items. You'll get automatic emails if Google finds relevant news stories or links. Sign up at www.google.com/alerts

Contact us to advertise here

K-Point Internet Solutions Ltd, 8 Osborne Promenade, Warrenpoint, Co. Down BT34 3NQ
Tel: +44 28 4175 4836          Web: www.kpoint.co.uk          Email: info@kpoint.co.uk

If you'd like to talk to us about creating a newsletter like this, call us on 028 4175 4836.
If you'd like to e-mail this information to a friend, you can forward to a friend here.
If you'd like to be taken off this newsletter mailing list, you can unsubscribe here.